As practice for creating my portfolio, I have been given a short project to complete in 3 weeks. The only guide lines for the project is it had to be associated with the brand Urban Outfitters and must be made up of only 6 boards. The boards had to show the progress from research to development to final outcome. This layout should be used for the rest of my portfolio.
In previous project feedback I am always advised to carry out further primary research to push me into a high distinction level. In action towards my past feedback, my first step of research was to go straight to the store to take photographs and analyse the shop. This helped me determine what direction my project was going in. A weakness I identified in the shop was their jewellery branding. I thought it was dull and unrecognisable. I collected samples of their current branding to scan in for my project. Here is the primary research I collected.
In previous project feedback I am always advised to carry out further primary research to push me into a high distinction level. In action towards my past feedback, my first step of research was to go straight to the store to take photographs and analyse the shop. This helped me determine what direction my project was going in. A weakness I identified in the shop was their jewellery branding. I thought it was dull and unrecognisable. I collected samples of their current branding to scan in for my project. Here is the primary research I collected.