Today I presented my Skills for Making brand concept using Prezi. This exercise was used to open discussion, ask questions and give and receive feedback. The presentations from peers ranged from 100% certain on the final outcome to juggling between initial ideas. While watching peers presentations I managed to involve myself with suggesting 2 brand names for two different brands (each of which are both now using for their projects).
For my own presentation I had my whole concept set in stone. As shown in my previous mood boards I have chosen a fashion forward, edgy children’s wear brand. The presentation was heavily branded and rehearsed. I had make notes to refer back to. This ensured the concept was fully understood. I wanted opinions on my final product so that I could tweak and strengthen my ideas. My presentation explained my initial inspiration for a children’s clothing line ‘Youth Apparel’. I then backed up my idea with relevant survey findings. Then I visually communicated the concept of the childrenswear brand by including the mood boards for my core customer, product style, branding and visual merchandising in the presentation. The programme made it easier for me to present the story from research to development to my colleagues.
I was unsure on my idea to direct the brand philosophy at the child as I thought it would represent the brands ‘quirky’ style. My lecturer and colleagues agreed it would be unusual and would reflect an edgy brand well. I also questioned whether the age range I aimed the brand at (1-10) was suitable. All of the feedback I received was positive. I think this is because I backed up my concept with evidence and research. I am pleased that my concept impressed colleagues and lecturer because I have become very passionate about this realistic brand idea. This gave me the go ahead to build on my ideas and drive towards a distinction level project.
For my own presentation I had my whole concept set in stone. As shown in my previous mood boards I have chosen a fashion forward, edgy children’s wear brand. The presentation was heavily branded and rehearsed. I had make notes to refer back to. This ensured the concept was fully understood. I wanted opinions on my final product so that I could tweak and strengthen my ideas. My presentation explained my initial inspiration for a children’s clothing line ‘Youth Apparel’. I then backed up my idea with relevant survey findings. Then I visually communicated the concept of the childrenswear brand by including the mood boards for my core customer, product style, branding and visual merchandising in the presentation. The programme made it easier for me to present the story from research to development to my colleagues.
I was unsure on my idea to direct the brand philosophy at the child as I thought it would represent the brands ‘quirky’ style. My lecturer and colleagues agreed it would be unusual and would reflect an edgy brand well. I also questioned whether the age range I aimed the brand at (1-10) was suitable. All of the feedback I received was positive. I think this is because I backed up my concept with evidence and research. I am pleased that my concept impressed colleagues and lecturer because I have become very passionate about this realistic brand idea. This gave me the go ahead to build on my ideas and drive towards a distinction level project.