In preparation for my first project next year, I have been advised to concentrate on Creative Store Concepts in my time off. What the future project is, I am yet to find out. However I visited my brother in Leeds last weekend and managed to catch Harvey Nichols carry off a great whole store concept.
The store tells a story of a school of fashion. Each window is installed with a class room set up from a gymnasium to science lab. However the rebellious doll like mannequins seem to be preoccupied by posing across the tables and curling their hair. Tongue and cheek humour is used as a playful way to present luxury with amusing attempts to spell Harvey Nichols on the chalk board.
Small details carry on the concept throughout the store. Oversized pencils are spotted at focus points like the top of escalators. The mannequins positioned to be spray painting their silhouettes on the walls giving the designer brands an essence of rebellion. I was particularly drawn to how they displayed their jewellery using collapsed dolls in cloches wearing the products in alternative ways.
I have been inspired by how Harvey Nichols has manged to keep the concept running right throughout the store using every attention to detail. Quirky, outside of the box ideas are the best way to draw in an audience and this is evident with this display.
The store tells a story of a school of fashion. Each window is installed with a class room set up from a gymnasium to science lab. However the rebellious doll like mannequins seem to be preoccupied by posing across the tables and curling their hair. Tongue and cheek humour is used as a playful way to present luxury with amusing attempts to spell Harvey Nichols on the chalk board.
Small details carry on the concept throughout the store. Oversized pencils are spotted at focus points like the top of escalators. The mannequins positioned to be spray painting their silhouettes on the walls giving the designer brands an essence of rebellion. I was particularly drawn to how they displayed their jewellery using collapsed dolls in cloches wearing the products in alternative ways.
I have been inspired by how Harvey Nichols has manged to keep the concept running right throughout the store using every attention to detail. Quirky, outside of the box ideas are the best way to draw in an audience and this is evident with this display.