Although I love creative, design projects, during year 1, I received a below target grade for a fashion illustration project. Since then I have avoided including this style of work into my projects. However, I have been inspired by graphic fashion illustrator Roberto Sanchez (see below). After I found Roberto Sanchez, I then researched other graphic illustrators. I excel when it involves graphics. I thought this style of fashion illustration would be achievable and successful. I proposed an idea of incorporating my own designs into my current Urban Outfitters branding project. I used a simple technique of outlining an image on Adobe Illustrator. I then experimented adding shapes and colour to my designs. The end result was extraordinarily successful. I am thrilled with the final designs. Experimenting with the programme, Adobe Illustrator, also strengthened my graphic skills. I am going to use these designs in my final branding material. Having saved my design at different stages throughout the process, I will record the development on one of my six boards.
As practice for creating my portfolio, I have been given a short project to complete in 3 weeks. The only guide lines for the project is it had to be associated with the brand Urban Outfitters and must be made up of only 6 boards. The boards had to show the progress from research to development to final outcome. This layout should be used for the rest of my portfolio. In previous project feedback I am always advised to carry out further primary research to push me into a high distinction level. In action towards my past feedback, my first step of research was to go straight to the store to take photographs and analyse the shop. This helped me determine what direction my project was going in. A weakness I identified in the shop was their jewellery branding. I thought it was dull and unrecognisable. I collected samples of their current branding to scan in for my project. Here is the primary research I collected. Pinterest is great for stimulating ideas for my Self-Branding Pack. My main focus was to gather designs and layouts that I like onto one pin board. I have been using search terms such as "creative cv", "business cards", "fashion cv" and "self-branding pack". I have been drawn to bold patterns and colour as I think they best describe my work. I will look further into patterns on WGSN to use as a running theme throughout my pack. To balance out the heavy background, simple layouts for would be best so it is not overwhelming. I have concluded that ‘Vibrant’ and ‘Sleek’ is my brief for this project. For my business card, I would really like to include a different element other than just pattern and text. I have looked at shape, texture, lazer-cutting and materials. Gold foiling seems to be a popular trend on business cards. I will research into printers to see what effects are achievable. I have been advised to consider ‘Moo Printing’ for good quality business cards. To tie the pack together, I think the most achievable is to keep it simple. Using Pinterest and my previous branding project as inspiration, I think ribbon, a branded sticker or even stamp (as used in my previous branding project) is a great way to complete the branding pack.
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AuthorI am Olivia Davies, aged 20. This is my blog for Fashion Retail and Enterprise. Archives
March 2016
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