For my first project of the course I was given a live brief with high-street brand Topshop. The brief was to pick five catwalk trends and develop my favourite two into suitable ranges for Topshop. For my first trend I went down the oriental/Japanese route after being inspired by Alexander McQueen’s spring/summer15 collection. The trend includes clean lines, monochrome and digital florals. I also loved Miu Miu’s spring/summer15 collection inspired by John Waters film Female Trouble. This directed me to an American 60’s trend that would be loud, fun but tailored. With background knowledge of previous Topshop trends, I thought these trends would fit the brand and be popular with Topshops trend setting target customer.
From creating a mood boards, I then went on to create a trend board. Through feedback I found that my initial trend boards did not display enough customer and garment images. In my second attempt I considered how Topshops target customer would portray this trend by looking on blogs, magazines and social media. These boards helped me produce my favourite part of the project, range plans. I got to be creative and make my idea seem like a reality. I created garments on Photoshop using CAD flats that would come together to make a trend and outfits.
I started the course late which meant I was behind in this task. I had to put in extra hours of work to make sure I did not miss the deadline. I feel my high level of computer skills benefitted me in this project to catch up to the dead line. I learnt in this project that receiving feedback is an effective way to improve my work. I handed in my project with boards that successfully presented my concept. I enjoyed the task and would be interested in looking at a career in a buying role.
These are my final boards that show how my catwalk trend has developed into a Topshop range.
From creating a mood boards, I then went on to create a trend board. Through feedback I found that my initial trend boards did not display enough customer and garment images. In my second attempt I considered how Topshops target customer would portray this trend by looking on blogs, magazines and social media. These boards helped me produce my favourite part of the project, range plans. I got to be creative and make my idea seem like a reality. I created garments on Photoshop using CAD flats that would come together to make a trend and outfits.
I started the course late which meant I was behind in this task. I had to put in extra hours of work to make sure I did not miss the deadline. I feel my high level of computer skills benefitted me in this project to catch up to the dead line. I learnt in this project that receiving feedback is an effective way to improve my work. I handed in my project with boards that successfully presented my concept. I enjoyed the task and would be interested in looking at a career in a buying role.
These are my final boards that show how my catwalk trend has developed into a Topshop range.
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