Monday was defiantly a day to be raring to go. I had been warned about two important workshops that would take place this day for my Branding and Corporate image project. So far in the project I am creating a Dr Martens X House of Holland collaboration. Continuing on from this, my next stage is to brand and market the collaboration. The first workshop was based on exactly this. As a group we jotted down methods in which promotion marketing materials can be applied so that by the end of the task the class had come up endless list of suggestions. This task sparked a few new ideas. I was influenced by the idea of a launch party as a marketing concept to promote my collaboration. For that morning, I was also asked to bring in a range of packaging. I brought MAC carrier bags, real techniques makeup packaging, a Vivienne Westwood jewellery pouch and an urban outfitters swing ticket. Once mine and the rest of the classes packaging were organized into categories, I analysed each group to determine how to make my own packaging successful. Daring branding that experimented with images, colour and texture were most prominent. One category was a ‘random’ group for the one offs. Here I found A Mulberry ‘Thank You for Your Purchase’ and Receipt holder; effective in making a purchase seem extra special. For my high end collaboration I would consider making something similar for exclusive packaging.
The afternoon workshop was to refresh my memory on press releases (another part of my branding and corporate image project). In the past I had looked at press releases briefly. Layouts and information required to make a press release were the main things I wanted to recap. I read examples from Topshop and New Look which helped and I noted a full list of features which I had forgotten about.