For my current live Branding and Corporate image project with Topshop, I have to create a look book or campaign to promote the sub range I have rebranded using photos from a photoshoot styled and directed by myself. . My look book needed to be fun to fit my rebranded theme of energy and youth that was reflected in the vibe in the photos.
Today, to gather some much needed inspiration, I attended a lesson on look book design. My strengths lie in creativity and using computers so I thought this portfolio piece was an opportunity to push myself and create something special (seen as though my photos had turned out so fantastic).
After looking through a whole selection of examples, It took me all morning to find two look books that inspired me and got my create juices flowing. I knew in the back of my mind what I wanted but did not know until I seen it. The main feature that I liked about these look books is how they were folded as not your everyday book. Each un-fold was exciting; the exact emotion I wanted to portray in my design. There was an A2 poster on the back a DKNY look book which was another feature I thought the Topshop customer would find appealing. I thought the grid layout on a ‘TOAST‘ look book was a great way to show off the products in a stimulating way. I found this lesson helpful as I took photos and made notes of design features that I could include in my own work. My next step is to create a plan to combine my inspiration with my own look book. A feature I want to use in my final piece is a folding out poster. I will next research and plan a layout to get this complicated folding feature right.
Today, to gather some much needed inspiration, I attended a lesson on look book design. My strengths lie in creativity and using computers so I thought this portfolio piece was an opportunity to push myself and create something special (seen as though my photos had turned out so fantastic).
After looking through a whole selection of examples, It took me all morning to find two look books that inspired me and got my create juices flowing. I knew in the back of my mind what I wanted but did not know until I seen it. The main feature that I liked about these look books is how they were folded as not your everyday book. Each un-fold was exciting; the exact emotion I wanted to portray in my design. There was an A2 poster on the back a DKNY look book which was another feature I thought the Topshop customer would find appealing. I thought the grid layout on a ‘TOAST‘ look book was a great way to show off the products in a stimulating way. I found this lesson helpful as I took photos and made notes of design features that I could include in my own work. My next step is to create a plan to combine my inspiration with my own look book. A feature I want to use in my final piece is a folding out poster. I will next research and plan a layout to get this complicated folding feature right.