Today I went down to have a look at the final presentation of the second year’s project. They had been set a live brief to create a Christmas window concept for Topshop. I was interested to see how they would interpret the Topshop Christmas window after seeing unusual creations forming around the classroom over the previous weeks. One particular concept which caught my eye reminded me of a futuristic jack and the beanstalk. They had taken a traditional Christmas theme of fairy-tale and added a modern twist by sending it into year 4015.
A large metallic beanstalk was used as a centre piece for the concept which really brought the theme to life. I could imagine the beanstalk growing through the Topshop window display and twisting around the mannequins. The work flowed with a strong concept as over grown ivy was used to tie it all together. Looking this work I have realised you have to take the brand into consideration. In this particular piece of work I can see how they had looked at the current Topshop trends to help design their concept. With the metallic colour scheme used in the window concept and lots of glitter, black and metallics used in the party wear in store (which is extremely popular around this season), I could imagine the window to compliment the garments worn on the mannequins. Although I like the concept, there is potential for further development.
On the other hand, I feel that for a high-street retailer like Topshop, an abstract approach to the idea would be more appropriate in order to enhance the brand, whereas a literal approach would be better suited to a department store, whose range is far wider.
Therefore, if I was given this brief for Topshop I would look at using a selective approach to a theme to make it more relevant to the brand.
A large metallic beanstalk was used as a centre piece for the concept which really brought the theme to life. I could imagine the beanstalk growing through the Topshop window display and twisting around the mannequins. The work flowed with a strong concept as over grown ivy was used to tie it all together. Looking this work I have realised you have to take the brand into consideration. In this particular piece of work I can see how they had looked at the current Topshop trends to help design their concept. With the metallic colour scheme used in the window concept and lots of glitter, black and metallics used in the party wear in store (which is extremely popular around this season), I could imagine the window to compliment the garments worn on the mannequins. Although I like the concept, there is potential for further development.
On the other hand, I feel that for a high-street retailer like Topshop, an abstract approach to the idea would be more appropriate in order to enhance the brand, whereas a literal approach would be better suited to a department store, whose range is far wider.
Therefore, if I was given this brief for Topshop I would look at using a selective approach to a theme to make it more relevant to the brand.