When I was told the current Visual Merchandising project was a carry on from the previous project, I was thrilled. I was passionate about the brand I had created so was happy to work further on the project. This project was mostly practical, hands on and creative. My favourite style of working. Although I was excited about VM, I found this project very hard to get the ball rolling. I think I was trying too hard to get a great idea. I used Pinterest to gather images as inspiration. I made many doodles of layouts but was finding it hard to like a concept. Time was ticking and in the end I ordered a range of props still unsure how I would use them (hoola-hoops, black PVC, flooring samples, spray paint). I found that a lot of the time during this project I was improvising. I also had to think of solutions to problems. The flooring samples were not as I expected and my painting method was time consuming and difficult. I took a risk in the project and prepared my props in hope to create something edgy and unusual with the help of my pin board. I was very pleased with my final installation on the opening night (see below). I got 74% Distinction for this project. This is lower than I had hoped as I was really happy with the project. Again, the area for improvement was in my research. My feedback suggests my development could have been recorded ‘in more depth’. I agree with the feedback as I did not spend as much time making my research book as I did the installation. Although I would have liked a higher mark I thought my installation was still a very strong piece of work.
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AuthorI am Olivia Davies, aged 20. This is my blog for Fashion Retail and Enterprise. Archives
March 2016
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